Maggi was started in 1872 by Julius Magee. Julius was a businessman from Switzerland and Maggie was the name of his first company. The first soups and sauces were made by Julius Magee's company.
The time when Julius was pursuing his work was the period of the Industrial Revolution in Switzerland. At that time, after working in factories for a long time, women had to go home and cook food in a short time. In such difficult times, the Swiss Public Welfare Society took the help of Julius Magee. And thus Maggie was born out of need. During this, Julius named the product after his name. By the way, his full name was Julius Michael Johannes Magee. Maggi noodles were first introduced in Germany in the year 1897.
Initially, Julius Maggi started selling protein-rich food and readymade soups. His physician friend Fridolin Schuler helped him a lot in this work. But people liked the Maggi made in two minutes. By the year 1912, Maggi was taken by the people of many countries like America and France. Then in the year 1947, Nestle bought Maggi and its branding and marketing brought Maggi to the kitchen of every household. After which Nestle India Limited brought Maggi to India in 1984. At that time no one thought that Maggi would become the choice of crores of people. But it did happen. Everyone liked the product made in minutes.
It is worth noting that Nestle India spends around Rs 100 crore on advertising, in which Maggi has the highest share. Maggi, one of India's most valued brands, is actually a subsidiary brand of the famous Swiss company Nestle. But most people consider Nestle less, Maggi as the original brand.
For the first time in the 80s, Nestle launched noodles under the Maggi brand, which had become the best breakfast option for the urban people. In India, the company entered the market with noodles. However, miracles like other countries were not seen here. But with the passage of time the lifestyle of the people started changing. And after 1999, Maggi, which was prepared in 2 minutes, became a necessity in the kitchen of every household.
Nestle also launched many other products under the Maggi brand. These include products like Soup, Maggi Masala, Maggi Kappa Instant Noodles. 90% of Maggi products in India are specially made keeping in mind the diverse culture of India and they are not found in the rest of the world. The Maggi brand accounts for about 25 per cent of the net profit of the Nestle Group in India and the annual figure has reached more than Rs 1000 crore. Now half a dozen new brands have come in this market. Most of these are owned by retail chains themselves.
